Toronto, Canada, January 13, 2016 – Anti Aging Toronto Clinic (www.AntiAgingToronto.com), a provider of hair and skin restoration treatments, is advising clients that the way they treat their skin can affect how trustworthy they seem to others.
One’s appearance has long been used as a way to judge how trustworthy a person is across history, media and entertainment, and the link between clear skin and trust is supported by a study from Jacobs University Bremen in Germany. (Source: Tsankova, E, and Arvid Kappas, “Facial Skin Smoothness as an Indicator of Perceived Trustworthiness and Related Traits,” Perception, November 30, 2015; 0301006615616748.)
“The judgment of a first impression passes within less than a second,” notes Silvia Derasner, medical aesthetician and co-founder of the Anti Aging Toronto Clinic. “People take in everything about someone’s appearance and use it to establish their initial opinion. Blemishes, discolouration, acne, and more all play in to this decision.”
The reason for this, according to the study, is simple association. Smooth skin is seen as healthier and more mature while blemishes are seen as a sign of immaturity—due to the link between acne and adolescents, among other reasons. Skin deemed “impure” is also suggestive of poverty or lack of personal care, according to the researchers.
“The findings matter for people on both sides of the equations,” asserts Derasner. “On the one hand, there are those who will find it beneficial to employ skincare measures when they want to strengthen the impression they make, such as in a meeting or job interview. On the other hand are people who can use this information to be more aware of their subconscious biases and avoid letting them colour perception.”
The Anti Aging Toronto Clinic is a Toronto-based skin care clinic. It has been a pioneer in implementing modern technological and clinical treatments as part of its goal to be the best skin care clinic in the city. More information about the Clinic and its treatments can be found at www.AntiAgingToronto.ca.